Connecting at Mobile World Congress

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Connecting at Mobile World Congress

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This year’s Mobile World Congress was the largest ever, and it is evident that companies around the world approach the event as a crucial marketplace for their products and services

This year’s Mobile World Congress was the largest ever, and it is evident that companies around the world approach the event as a crucial marketplace for their products and services, from the highest tech new solutions in artificial intelligence or IOT, to the low-tech but high-profile re-release of a classic Nokia phone, the event is a window into the future of product and experience design across the mobile space.

McKinsey has a full roundup of the conference available here:

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During the workshop, Ken Fenyo and Peter Weed presented FGT’s work on Customer Success for SaaS businesses, highlighting some particular challenges for companies at the earlier stages in their development, as well as companies in the mobile enterprise space

Customer acquisition and retention is top of mind for every SaaS business, but there is no one-size-fits-all solution. Our research found that companies in different market spaces face different challenges in the way they attract and retain customers, and that keeping this in mind could have important effects on a company’s top-line revenue.

About the Authors

Ken Fenyo Headshot

Ken Fenyo

West Coast Markets Lead

Ken leads our Consumer Markets team developing client relationships and benchmarking tools.

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