Talking about LTV/CAC without clarifying which method you're using is a dangerous game.
Fuel is the McKinsey you know and the McKinsey you don’t. We help startups and investors accelerate growth through consulting services, capability building, and connections, tailored to startup timelines and the need to scale fast.
Fuel delivers the proprietary data, insights and confidence needed to work toward higher valuations and faster finishes.
WHAT CAN FUEL DO FOR ME?
Find opportunities to increase revenue, reduce churn, and align product offerings to customer segments
Enable rapid growth through our comprehensive strategic and implementation services
Determine which verticals, use cases, and routes to market get to faster product adoption, lower churn, and higher conversion
Understand how to shorten sales cycles and improve conversions through better value propositions, sales processes, and sales capabilities
Find the next vectors of growth and the plan to get there
Build and maintain a strong and healthy organization, encompassing my company's culture, value, capabilities, and management processes
Design products that maximize customer value while balancing development and manufacturing costs
Deeply understand the mindsets and behaviors of my consumers and the product, marketing, and loyalty levers to pull to maximize acquisition and retention
Connect with members of the Fuel community
Keep a pulse on technology innovation in my industry and accelerate my own digital roadmap
Develop a healthy pipeline of opportunities to work with startups and investors, while building my own capabilities to engage with them at scale
Incubate my own digital disruptor and take a venture-like approach to new business-building
Get fast, rigorously-researched market analysis and opportunity assessments
See how my portfolio companies compare to one another and other companies in their category
Rapidly answer key questions about my investment thesis, including product market fit, industry structure and outlook and competitive intensity.
Deploy Fuel’s suite of offerings, analytics tools and training across my portfolio for maximum impact
Enter the metrics below to see how you measure up to other SaaS companies.
CLTV to CAC Ratio Graph
Customer Lifetime Value to Customer Acquisition Cost
ABOUT YOUR COMPANY
Enter the three metrics below to see where you stand.
Your CLTV/CAC ratio is low, and this suggests you may not be getting enough value for your marketing and sales spend. Most often, a successful strategy to address this includes a program to reduce churn and improve sales and marketing efficiency. SaaSRadar can help you figure out which levers will be most effective for you.
Most SaaS companies like you are in a similar range, meaning they meet typical expectations for a return on marketing and sales spend. But one metric never tells the whole story, SaaSRadar can help you get deeper with over 50 metrics to identify the biggest opportunities to accelerate your growth.
While this suggests your return on marketing and sales spend is better than most, it's not all good news. If your ROI is too high, you may be leaving safe opportunities to grow much faster on the table. SaaSRadar's 50 different benchmarks can help you identify what those might be.
CEO, FINTECH STARTUP
Thanks to Fuel, we now understand what levers to pull to really move our numbers and lead the next wave of disruptive innovation.
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