Rapid Sales Acceleration
Learn how to quickly identify and prioritize the industries, use cases, and value propositions that can rapidly accelerate sales.Get In Touch
Focused Market Entry
Focus on a few beachheads
Don’t boil the ocean by entering too many verticals and too many use cases. A winning go-to-market strategy combines two things: an attractive industry vertical and a compelling customer use case.
Select beachheads with objective criteria
Using rigid criteria, such as materiality and accessibility of verticals, will likely yield better results than going by instinct.
Keep the customer first
A great customer-facing narrative focuses on why a customer would want to use a technology versus what it does.
Address all the KBF’s
Budgets, other stakeholders, implementation, and legal hurdles: A strong understanding of all the key buying factors for each segment is critical to scale quickly.
Get intimate with industry sales cycles
Understanding each step in every industry vertical sales cycle gives sales and marketing teams the confidence to know where to invest and how to sell more effectively.
Get some external perspective
Offset groupthink and confirmation bias by testing new plans with external advisors who understand the potential customers’ needs and buying processes.
Our approach–combining sector expertise with a dedicated team–can help a startup develop a rapid sales acceleration plan in 4-6 weeks. The result will be a well-defined short-list of beachheads and use cases, each with a focused entry strategy. And the confidence to rapidly accelerate sales and get to the future faster. The process is unique to each startup but includes: