You're paying too much for boxes

What will customers pay for? How can we improve the design to meet their needs? Design to Value (DTV) is a data-driven approach to product development that enables companies to answer these questions, accelerate growth, and reduce costs.

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Did You Know

The average startup typically overpays about 40-60% for every box it ships a product in

Fuel helped a fast-growing B2C company identify $3 million in p.a. savings by helping them design better packaging. Imagine the additional fuel for growth a company can generate if the savings identified for packaging are captured across all the physical goods a company makes or buys, while simultaneously better addressing customers’ needs.


Our Approach

Design to Value can yield 


increase in EBITDA across all industries.

We help you deliver faster impact through:

Customer Insights

Fuel develops unique buyer insights and personas using world-class research techniques and access to a broad range of consumer insights.

Design Insights

Fuel has access to the expertise of over 350 researchers, designers and engineers globally, ensuring you get access to best practices in designing for cost and customer value.

Supply Insights

Our access to detailed cost data helps determine how to reduce costs and environmental impact while increasing product design value where it matters most to your customers.

Execution and Scale

We speed up execution using our advanced analytics tools and know-how so you get results faster from the design choices you make.

Learn More About Design to Value

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