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Almost 2/3 of startups guess when setting their prices

Are you getting the most out of your pricing? Take our Pricing Fuel 5 Checkup to find out.

Try it out

The hidden value of pricing optimization

We help reveal the full value of your product and accelerate revenue through the right pricing approach.

Our surveys show that more than 2/3 of startups are guessing when they set their price. As your company grows, not getting pricing right both inhibits top line revenue and can increase churn.

Fuel Research
Fuel Research

Our surveys show that more than 2/3 of startups are guessing when they set their price. As your company grows, not getting pricing right both inhibits top line revenue and can increase churn.

What you need to effectively execute on pricing transformation

Increase value perception

Produce key marketing messages that will boost value perception

Set price to willingness-to-pay

Decide on a packaging approach that balances monetization and sales velocity in the target segments

Get the price you deserve

Produce rules, guidelines and processes to prevent discounting and align sales force incentives with price realization

1. Take our Quick Pricing Diagnostic

We evaluate your historical revenues to determine how well your current pricing approach is working, and where you have opportunities to capture more value. It is easy and insightful.

2. Uncover your Customers’ Willingness-to-Pay

We conduct custom market research to understand how your customers value your product, how they want to buy, and what they will pay relative to alternatives

  • Value Drivers

    What customer and product attributes dictate the value received?

  • Willingness-to-pay

    How much will customers pay for the product?

  • Customer needs

    Which features and services are tables stakes and differentiators?

  • Purchasing preferences

    Which packaging systems and price metrics are more acceptable?

Example: Value Profiling Analysis to determine competitive positioning
Example: Value Profiling Analysis to determine competitive positioning

Thanks to Fuel, we now understand what pricing levers to pull to really move our numbers and lead the next wave of disruptive innovation.

3. Develop a pricing strategy that is built to last

We will design a customer need-centric pricing approach that facilitates sales and better monetizes your offerings.

Proposed packaging and price architecture are documented and visualized for easy communication
Proposed packaging and price architecture are documented and visualized for easy communication

Don’t undersell yourself. With Fuel you’ll get:

  • Unique market insights on customer needs, preferences, and willingness to pay

  • A comprehensive price structure design, including packages and price metric(s)

  • Recommended pricing ranges

  • Estimated revenue and sales volume impact

  • A detailed implementation plan

Impact

Startups who tackle pricing see a consistent 10-15% point revenue growth rate increase within 9-12 months

Get better pricing today

We know you’re busy, which is why you can do a quick check on your pricing practices or get in-depth analysis. You choose.

Get started with our Pricing Fuel 5 check-up

5 minutes

Answer just 5 questions and find out more about your opportunities. If you want more you can always get in touch.

Try it out

5 minutes

Get in Touch

16 minutes

Talk to one of our pricing experts.

Reach out

16 minutes

Do you know what the top 5 pricing best practices are?

Try our Pricing Fuel 5 Checkup to see how you stack up relative to your peers and best practices.

Pricing Fuel 5 Checkup

1

We have a well-articulated pricing strategy which is followed throughout the organization.

  • Never
  • Seldom
  • Sometimes
  • Often
  • Always
2

We understand the value of our product vs. alternatives, and have set our price levels and messaging accordingly.

  • Never
  • Seldom
  • Sometimes
  • Often
  • Always
3

Our pricing is value-based, setting different prices for different needs and willingness-to-pay, including clear packages and price meters.

  • Never
  • Seldom
  • Sometimes
  • Often
  • Always
4

We track our pricing performance regularly, and understand average realized price, discount levels, and mix across packages and segments.

  • Never
  • Seldom
  • Sometimes
  • Often
  • Always
5

Ownership for pricing is clear and owners are held accountable for pricing performance (compensation, performance reviews, etc.).

  • Never
  • Seldom
  • Sometimes
  • Often
  • Always

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