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About Us

Tobias Strålin


Tobias leads Fuel in Europe.

He helps start-ups, their investors, and corporate innovators lead the next wave of disruption in their industries. He has deep high-tech expertise, and a track record of multiplying tech companies’ valuations. His global perspective is rooted in his significant experience serving the top high-tech companies in North America, Europe, and Asia.

Prior to joining Fuel, Tobias founded McKinsey’s software development practice, laying the foundation for growth and impact with more than 80 percent CAGR since 2014. He was also a leader of McKinsey’s European product development practice.

In addition to his client work, Tobias has a passion for social impact, and regularly engages in pro bono projects for high-impact nonprofit organizations. He holds three advanced degrees from Lund University, in engineering physics, social science, and business and economics.

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