View All People


About Us

James Wilton

Pricing Lead

James leads the pricing practice for Fuel By McKinsey, helping our clients maximize revenue growth through strategic pricing optimization.

James powers Fuel’s pricing practice. Prior to joining McKinsey, he developed pricing strategies for several new products in his roles as the pricing practice leader for a sales and marketing-focused consulting firm, and as the Head of Strategic Pricing at RELX Group. He is passionate about the huge value that pricing sophistication can bring to growing companies.

James loves trying new restaurants and wines, is obsessive about stand up and sketch comedy, and is enamored of his wife and 2 sons.

James's Posts

McKinsey uses cookies to improve site functionality, provide you with a better browsing experience, and to enable our partners to advertise to you. Detailed information on the use of cookies on this Site, and how you can decline them, is provided in our cookie policy. By using this Site or clicking on “OK”, you consent to the use of cookies.