So what works for your team? Choose a metric that works. There are 5 Broad…
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Senior Client Development Advisor
Senior SaaS Expert
Innovation Bootcamp Specialist
James leads the pricing practice for Fuel By McKinsey, helping our clients maximize revenue growth through strategic pricing optimization.
James powers Fuel’s pricing practice. Prior to joining McKinsey, he developed pricing strategies for several new products in his roles as the pricing practice leader for a sales and marketing-focused consulting firm, and as the Head of Strategic Pricing at RELX Group. He is passionate about the huge value that pricing sophistication can bring to growing companies.
James loves trying new restaurants and wines, is obsessive about stand up and sketch comedy, and is enamored of his wife and 2 sons.
Boom Times for Pricing Metrics Price metrics are not a new concept. Defined simply as a…
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A couple of weeks ago, we met with the CEO of a startup (let’s call…
In our experience, there are several barriers to pre-IPO companies optimizing their pricing, and one…