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James Wilton

Pricing Lead

James leads the pricing practice for Fuel By McKinsey, helping our clients maximize revenue growth through strategic pricing optimization.

James powers Fuel’s pricing practice. Prior to joining McKinsey, he developed pricing strategies for several new products in his roles as the pricing practice leader for a sales and marketing-focused consulting firm, and as the Head of Strategic Pricing at RELX Group. He is passionate about the huge value that pricing sophistication can bring to growing companies.

James loves trying new restaurants and wines, is obsessive about stand up and sketch comedy, and is enamored of his wife and 2 sons.

James's Posts

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