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How does your SaaS business compare?

Do you know how your Customer Lifetime Value/Customer Acquisition Cost compares to startups in your revenue range?



Great work!

Your CLTV/CAC ratio is low, and this suggests you may not be getting enough value for your marketing and sales spend. Most often, a successful strategy to address this includes a program to reduce churn and improve sales and marketing efficiency. SaaSRadar can help you figure out which levers will be most effective for you.

Most SaaS companies like you are in a similar range, meaning they meet typical expectations for a return on marketing and sales spend. But one metric never tells the whole story, SaaSRadar can help you get deeper with over 50 metrics to identify the biggest opportunities to accelerate your growth.

While this suggests your return on marketing and sales spend is better than most, it's not all good news. If your ROI is too high, you may be leaving safe opportunities to grow much faster on the table. SaaSRadar's 50 different benchmarks can help you identify what those might be.


The depth of analysis in SaaSRadar is far beyond any other benchmarking we've performed.

CFO, SaaS startup with $50-100 MM ARR

Fuel helped me see a much clearer path for our next stage of growth.

CEO, FinTech startup

Tons of material in the course relevant to my day-to-day experience.

Participant, McKinsey Academy


How can Fuel help?

Fuel delivers the proprietary data, insights, and confidence needed to work toward higher valuations and faster finishes.

I am: A Startup
  • A Startup
  • An Investor
  • A Corporate Innovator

Define a growth strategy

Find the next vectors of growth and the plan to get there.

Optimize pricing

Figure out the right pricing model for my products and customer segments to drive growth.

Enhance marketing + sales capabilities

Understand how to shorten sales cycles and improve conversions through better value propositions, sales processes, and sales capabilities.

Scale organizational capabilities

Grow rapidly while building and maintaining a strong and healthy company culture.

Fuel consumer acquisition and loyalty

Uncover the emotional needs my startup needs to address and the marketing tactics required to maximize organic-to-paid ratios and loyalty.

Rapidly prioritize verticals and use cases

Determine the verticals, use cases and route to market for faster product adoption, lower churn, and higher conversion.

Design product to customer value and cost

Design products that maximize customer value while balancing development and manufacturing costs.

Launch in new markets

Identify the most attractive new markets and the best ways to enter.

Engage with corporates, investors and other startups

Connect with members of the Fuel community.

Size market potential and white space (TAM)

Get fast, rigorously researched market sizing analysis and opportunity assessments.

Benchmark portfolio companies

See how your portfolio companies compare not just against one another, but the specific category they compete in.

Conduct due diligence

Rapidly answer key questions about my investment thesis including product market fit, industry structure and outlook, and competitive intensity.

Help my portfolio companies accelerate growth

Deploy Fuel's suite of offerings, analytics tools, and training classes across my portfolio for maximum impact.

Get custom research and analytics

Find answers to the right questions fast.

Stay on top of innovation

Keep a pulse on technology innovation in your industry and accelerate your own digital roadmap.

Engage with startups

Develop a healthy pipeline of opportunities to work with startups and investors, while building your own capabilities to engage with them at scale.

Disrupt yourself

Incubate your own digital disruptor and take a venture-like approach to new business building.