Sleeping Giant: Europe as a Global Software Competitor


Sleeping Giant: Europe as a Global Software Competitor

3 Minute Read
United States software firms have been the most visible in the world for the past decades, but as software becomes more and more important a component of manufacturing industries that are based in Europe and Asia, those regions are poised for a software boom of their own.

The European software industry is, and will likely be, however, far different from its American counterpart.  Most European software development takes place within industrial or manufacturing companies.  Those companies face both a challenge and an opportunity.  The challenge is to attract and retain top talent despite the competitive opportunities presented by stand-alone software firms, particularly overseas.  The opportunity is to monetize internal software efforts.

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Over the past year, McKinsey has studied both the challenge and the opportunity.

To read more about how European software companies can build the base for a vibrant industry, see this article:

And for more about how traditional “hardware” companies can become independent software competitors, see this article:

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