Software Pricing Pitfall #2: Settling For a Suboptimal Price Metric - Infographic

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Software Pricing Pitfall #2: Settling For a Suboptimal Price Metric - Infographic

Article
15 Minute Read
Software startups often default to “industry standard” price metrics without considering whether they are right for the business. In this article, we explore some ideas on how they can pick more effective alternatives.

So what works for your team? Choose a metric that works. There are 5 Broad categories of price metrics. 

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About the Authors

James Wilton Headshot
James Wilton
Pricing Lead

James leads the pricing practice for Fuel By McKinsey, helping our clients maximize revenue growth.

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